This Privacy Policy explains how F&S Digital LLC d/b/a Differnt Systems ("we," "us," or "our") handles information collected through our website at www.differnt.com (the "Site").

By using our Site, you acknowledge this policy. If you do not agree, please refrain from using the Site or decline non-essential cookies when prompted.

1. Information We Collect

We use Google Analytics and Microsoft Clarity to collect anonymous, aggregated data about how visitors interact with our Site. This may include:

• Pages visited

• Time spent on the Site

• Device type and browser

• General location (derived from IP address)

We do not collect personally identifiable information (like names or email addresses) through these tools unless you voluntarily contact us (e.g., by filling out contact form).

2. How We Use This Data

We use analytics data to:

• Improve our website’s performance and user experience

• Understand audience interests and behavior

• Optionally enrich insights using AI tools (e.g., to identify trends or patterns in anonymized usage data)

Important: We do not sell your data to third parties. Any AI processing is performed only on aggregated or anonymized data collected via cookies.

3. Your Control: Cookie Consent

When you first visit our Site, you’ll see a cookie consent banner.

• If you accept cookies, Google Analytics and Microsoft Clarity will collect usage data (which may be used for AI enrichment).

• If you decline or reject non-essential cookies, no tracking data will be collected, and your information will not be used for AI analysis.

You can change your preference at any time by interacting with the cookie banner (if your consent tool supports it) or by adjusting your browser settings.

No additional action (like emailing us) is required to opt out—your cookie choice is sufficient.

4. Data Sharing

We use third-party services (Fastly for hosting, Google Analytics, and Microsoft Clarity) that may process data in accordance with their own privacy policies. We do not share your data beyond what’s necessary to operate the Site and analytics.

5. Contact Us

Questions? Reach us at:
hello@differnt.com

Mailing Address:
Differnt Systems
111 Town Square Pl, Ste 1238, PMB 893361
Jersey City, NJ 07310-1810, USA